Will gay NBA player be marketing goldmine?

Friday, December 2, 2022

Site Search
Give

The Daily Article

Will gay NBA player be marketing goldmine?

April 30, 2013 - Jim Denison, PhD

May 6, 2013 Sports Illustrated cover featuring the lead story, The Gay Athlete, by 12 year NBA center, Jason Collins (Credit: Sports Illustrated)

Jason Collins is the first active player in a major American team sport to announce that he is gay.  The accolades have already started.  NBA Commissioner David Stern stated, “Jason has been a widely respected player and teammate throughout his career and we are proud he has assumed the leadership mantle on this very important issue.”  Kobe Bryant, one of the league’s best-known stars, tweeted his support.  White House spokesman Jay Carney called Collins “courageous”; Bill Clinton also applauded his announcement.  And the Boston Red Sox have invited him to throw out the first pitch at an upcoming game.

According to Bloomberg, Collins’s announcement may benefit him financially.  A “gay-marketing strategist” claims that the first openly gay team-sport athlete will earn millions in endorsements and speaking engagements.  Companies are apparently trying to capture more of the LGBT (lesbian, gay, bi-sexual, and transgendered) market and its $800 billion annual buying power.  Mark Cuban, owner of the Dallas Mavericks, says a gay player on his roster “would be a marketing goldmine for all involved.”  American Airlines, Macy’s, Ikea, and Amazon are among the companies now using gay-themed advertising.

While many businesses and sports leagues are moving in this direction as quickly as they can, what about marketing directed at Christians?  Our demographic has an estimated purchasing power of $5.1 trillion a year, more than six times larger than the LGBT market.  While the homosexual demographic in America is estimated at 3.8 percent of the population (translating to 11.8 million people), there are 140 million Christian consumers in our country.

{source}
<iframe style=”float: right; border: 1px solid #000000; background-color: #C0C0C0; padding: 2px; margin: 10px; -moz-border-radius: 3px; -khtml-border-radius: 3px; -webkit-border-radius: 3px; border-radius: 3px;” width=”400″ height=”225″ src=”http://www.youtube.com/embed/8tLjWmVbAL8?rel=0″ frameborder=”0″ allowfullscreen></iframe>{/source}Some companies are making faith part of their business.  For instance, In-N-Out Burgers prints Bible verses on its paper containers.  Weir’s Furniture Village in Dallas is closed on Sundays and publishes biblical advertising in our city.  And Chick-fil-A is well-known for its stance on Sunday closing and on gay marriage.

I know of a CEO whose Bible sits prominently on his desk, coaches who never miss voluntary chapel services with their players, doctors and nurses who offer to pray with their patients, and political leaders whose faith is both public and sincere.  How are you using your public influence for the Kingdom?

You cannot measure the eternal significance of present faithfulness.  If a player can make headlines for announcing that he’s gay, how will we make headlines for Christ?

Unless otherwise noted, all Scripture quotations are from the ESV®️ Bible (The Holy Bible, English Standard Version®️), copyright ©️ 2001 by Crossway, a publishing ministry of Good News Publishers. Used by permission. All rights reserved. The ESV text may not be quoted in any publication made available to the public by a Creative Commons license. The ESV may not be translated in whole or in part into any other language.

What did you think of this article?

If what you’ve just read inspired, challenged, or encouraged you today, or if you have further questions or general feedback, please share your thoughts with us.

What did you think of today's article?

Name(Required)

Denison Forum Search

Information

Denison Forum
17304 Preston Rd, Suite 1060
Dallas, TX 75252-5618
info@denisonforum.org
214-705-3710

 

[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]