Peeps releases Easter-themed makeup: What “sacred colors” will you wear this Easter?

Wednesday, April 24, 2024

Site Search

Current events

Peeps releases Easter-themed makeup: What “sacred colors” will you wear this Easter?

March 10, 2021 -

© Яна Куница/

© Яна Куница/

© Яна Куница/

Most adults remember Peeps as a traditional Easter candy shaped like bunnies or chicks in pastel colors. 

Our children and grandchildren can now add makeup to their Peeps memories.

The limited-edition makeup collection introduced recently includes an eye shadow palette with colors like “bunny,” “marshmallow” and “sugar-coated.” Applicators come in the shape of Peeps chicks. 

According to a news release from HipDot and Peeps, who are partnering to produce the makeup line, other fun products will be released throughout this month ahead of Easter.

“When you think of the Spring season, you think of all things flowers, Easter and, of course Peeps Chicks and Bunnies. With the Peeps Brand making its triumphant return to store shelves this Easter, we wanted to offer fans a way to enjoy this sweet seasonal staple, year-round,” Jeff Sellinger, HipDot’s CEO, said.

So far, sales are doing well. 

I think most of us are ready for some spring magic in our lives. 

And, according to another food brand branching out into makeup, we are ready for a little fun. 

Chipotle has come out with a new e.l.f. cosmetic collection which includes an eye shadow palette with twelve shades inspired by Chipotle ingredients such as rice, pinto beans, hot salsa and guacamole. 

I am not sure I am ready for that much fun! 

The sacred colors of Easter

After a year of hiding everything on our faces but our eyes, it’s no wonder people are embracing new ways to accent them. 

As spring approaches, Easter is not far behind. Spring break has already begun for many students and parents. And for most, not a moment too soon! 

We all need “spring breaks.” 

But so do our souls. 

The pastel colors found in Peeps makeup and candies are reminders of the new life we see during spring. But the colors associated with this sacred Lenten holiday are very different: purple, red, black and white. 

And those are the colors our souls need as we prepare for Easter and the new life it represents.

In an article written March 16, 2001, Jim Denison, CVO for Denison Ministries, describes how we can prepare our souls with these colors of the cross during the days leading up to Easter. 

Let’s choose them now:

Purple: Come to Easter gratefully.

“Put on the purple of suffering first. Remember what Jesus did for us at Calvary. Picture his whip-lashed back, his nail-pierced wrists and feet, his thorn-lacerated brow, his sword-stabbed side. Feel the spit in his face, the thirst in his mouth, the pain on his lips, the sorrow in his heart. Each day until Easter, thank him for his suffering love.” 

Red: Don’t come to Easter alone.

“Next, put on the red of community. Join the rest of the body of Christ in Lenten sacrifice and spiritual preparation. Make a time each day to commune with God in prayer and Bible study, and join your church family in the community of worship.” 

Black: Come to Easter mournfully.

“Now put on the black of death. Watch the soldiers pull Jesus’ corpse from the cross, as his mother weeps in bitter grief. Join the women as they entomb his cold and stiff body. Grieve as the soldiers seal his grave.”

White: Come to Easter triumphantly.

“Finally, put on the white of victory. Gasp as the angels shove aside the stone. Shield your eyes from the blaze of light as the risen Christ steps from his tomb. Stare into the blue sky as he ascends into his heavenly glory. Glance out the window even now to see if he is returning.”

The white of Easter is the color which will stand for all eternity. 

One day, every day will be Easter: “I looked, and behold, a great multitude that no one could number, from every nation, from all tribes and peoples and languages, standing before the throne and before the Lamb, clothed in white robes, with palm branches in their hands, and crying out with a loud voice, ‘Salvation belongs to our God who sits on the throne, and to the Lamb!’” (Revelation 7:9–10). 

We can wear the pastel colors to embrace spring, but our souls need the colors of the cross.

What did you think of this article?

If what you’ve just read inspired, challenged, or encouraged you today, or if you have further questions or general feedback, please share your thoughts with us.

This field is for validation purposes and should be left unchanged.

Denison Forum
17304 Preston Rd, Suite 1060
Dallas, TX 75252-5618
[email protected]

To donate by check, mail to:

Denison Ministries
PO Box 226903
Dallas, TX 75222-6903