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Will gay NBA player be marketing goldmine?

Dr. Jim Denison is the CEO of Denison Forum.
His Daily Article and podcast globally reach over 160,000 subscribers. Dr. Denison guides readers to discern today’s news—biblically. He is the author of multiple books and has taught on the philosophy of religion and apologetics at several seminaries. Prior to launching Denison Forum in 2009, he pastored churches in Texas and Georgia. He holds a Ph.D and a Master of Divinity from Southwestern Baptist Theological Seminary. Jim and his wife, Janet, live in Dallas, Texas. They have two sons and four grandchildren.

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May 6, 2013 Sports Illustrated cover featuring the lead story, The Gay Athlete, by 12 year NBA center, Jason Collins (Credit: Sports Illustrated)

Jason Collins is the first active player in a major American team sport to announce that he is gay.  The accolades have already started.  NBA Commissioner David Stern stated, “Jason has been a widely respected player and teammate throughout his career and we are proud he has assumed the leadership mantle on this very important issue.”  Kobe Bryant, one of the league’s best-known stars, tweeted his support.  White House spokesman Jay Carney called Collins “courageous”; Bill Clinton also applauded his announcement.  And the Boston Red Sox have invited him to throw out the first pitch at an upcoming game.

According to Bloomberg, Collins’s announcement may benefit him financially.  A “gay-marketing strategist” claims that the first openly gay team-sport athlete will earn millions in endorsements and speaking engagements.  Companies are apparently trying to capture more of the LGBT (lesbian, gay, bi-sexual, and transgendered) market and its $800 billion annual buying power.  Mark Cuban, owner of the Dallas Mavericks, says a gay player on his roster “would be a marketing goldmine for all involved.”  American Airlines, Macy’s, Ikea, and Amazon are among the companies now using gay-themed advertising.

While many businesses and sports leagues are moving in this direction as quickly as they can, what about marketing directed at Christians?  Our demographic has an estimated purchasing power of $5.1 trillion a year, more than six times larger than the LGBT market.  While the homosexual demographic in America is estimated at 3.8 percent of the population (translating to 11.8 million people), there are 140 million Christian consumers in our country.

{source}
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I know of a CEO whose Bible sits prominently on his desk, coaches who never miss voluntary chapel services with their players, doctors and nurses who offer to pray with their patients, and political leaders whose faith is both public and sincere.  How are you using your public influence for the Kingdom?

You cannot measure the eternal significance of present faithfulness.  If a player can make headlines for announcing that he’s gay, how will we make headlines for Christ?

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