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In this Saturday, June 23, 2018 photo, Buzz Lightyear dolls are among the merchandise items available to purchase at Toy Story Land in Disney’s Hollywood Studios at Walt Disney World in Lake Buena Vista, Fla. (AP Photo/John Raoux)

Blake Atwood is the Brand Director for the Denison Forum.

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In this Saturday, June 23, 2018 photo, Buzz Lightyear dolls are among the merchandise items available to purchase at Toy Story Land in Disney's Hollywood Studios at Walt Disney World in Lake Buena Vista, Fla. (AP Photo/John Raoux)

In this Saturday, June 23, 2018 photo, Buzz Lightyear dolls are among the merchandise items available to purchase at Toy Story Land in Disney’s Hollywood Studios at Walt Disney World in Lake Buena Vista, Fla. (AP Photo/John Raoux)