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Mattel’s “Baby Yoda” on dispaly at the annual New York Toy Fair 2020, at the Jacob K. Javits Convention Center in New York, NY, on February 22, 2020. (Photo by Anthony Behar/Sipa USA)(Sipa via AP Images)

Blake Atwood is the Brand Director for the Denison Forum.

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Mattel's "Baby Yoda" on dispaly at the annual New York Toy Fair 2020, at the Jacob K. Javits Convention Center in New York, NY, on February 22, 2020. (Photo by Anthony Behar/Sipa USA)(Sipa via AP Images)

Mattel’s “Baby Yoda” on dispaly at the annual New York Toy Fair 2020, at the Jacob K. Javits Convention Center in New York, NY, on February 22, 2020. (Photo by Anthony Behar/Sipa USA)(Sipa via AP Images)